A cornerstone of the Points of You® method is the interaction between the right brain, the intuitive and emotional half of the brain, and the left brain that focuses on logic and analysis. This occurs when we look at a photograph with a word at the same time.
The photograph stimulates our right, creative, brain while the word activates the left, analytical, brain.
The simultaneous stimulation of the two brain hemispheres creates a struggle between the emotional and the rational,
momentarily “shorting out” the vigilant defense mechanisms of our mind. This “deliberate confusion” gives the mind a short respite from our preconceived ideas on how things “should” or “ought” to be, and allows our mind to open up to new places inside ourselves, shifting our point of view.